In Q2 2020, the average CPM cost on social media was $4.33. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). 79% of Millennials accept that advertisements are a necessary evil. In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social, as well as the … Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. Be the first one to rate. Last but not least, we thought we’d share a few more video marketing statistics from our yearly survey of 500 marketers and 1,017 consumers that … General social media statistics. “38 Powerful Virtual Reality Statistics to Know in 2019.” G2, 25 Apr. Youtube has over 1.9 billion monthly users. We have some data to back up our words and show the clear benefits of using videos in your marketing campaigns. Found insideWieden + Kennedy (2010, August 11), “Old Spice Social Campaign Case Study Video,” Digital Buzz Blog. Retrieved July 26, 2011, ... Retrieved April 26, 2015, from http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ ... Video marketing is important for your business as it helps your audiences to connect with your brand. We have seen many companies whose main motto behind its marketing effort’s is to build trust. In this context, video marketing helps to bridge the gap between your customers and brand. This is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. Including videos in email increases clickthrough rates by up to 300%. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. Golum, Caroline. We use cookies to optimize your experience on our website and for analytics and advertising purposes. We look at live video, viewing behaviour, Facebook video, YouTube, Snapchat and Instagram to find out. In general, internet video usage across the globe is very high. 43% of consumers will decide if they want to watch a video until the end in the first 15 seconds. 1. 44% of people say they would watch a video included in an email. “10 Instagram Video Marketing Statistics You Need to Know.” Yum Yum Videos, 6 Apr. Sources: Renderforest Video Marketing Survey 2021,��HubSpot, OptinMonster, Think with Google, Animoto, Hootsuite, Forbes, quintly, Later, Cisco, Official YouTube Blog. Social media statistics show that 20% of marketers used TikTok for video marketing in 2020. Having a social media advertising strategy in your pocket helps you control your expectations and ad spend. Covarrubias, Cara. Youtube Has Launched in Over 91 Countries, Only 15% of Youtube’s Traffic Comes from the US, And Only One-Third of YouTube’s Videos Are In English, 500 Hours of Video Are Uploaded to Youtube Every Minute, The Average Youtube Users Spend 11 Minutes per Day on the Platform, The Average User Visits 6 Pages Each Youtube Session, 7 in 10 Youtube Videos Are Viewed on Mobile, The Average Youtube User Spends 40 Minutes a Day Watching Videos on Mobile, YouTube Is Technically the World’s Second Largest Search Engine, In 2016, YouTubers Watched 46,000 Years Worth of Content, 95% of the Most Watched YouTube Videos Are Music Videos, Over 500 Million People Watch Facebook Videos Every Day, Facebook Videos Generate 135% More Organic Traffic Than Images, Native Videos Generate More Traffic Then Linked Videos, The Ideal Facebook Video Is 45 Seconds to 1 Minute, 60% of Americans Watch Videos on Facebook, Mobile-Friendly Videos Have Higher Engagement, Most Facebook Videos Are Viewed Without Sound, Video Posts Have a 6.13% Average Engagement Rate, Mobile Facebook Video Has 27% Higher Brand Lift, Square Videos Get More Engagement Than Landscape Videos, 81% of Business Prefer Facebook for Marketing Efforts, 82% of Twitter Users Watch Video on the Platform, 90% of Twitter Videos Are Viewed on Mobile, There Are 1.2 Billion Video Views Each Day on Twitter, Twitter Video Use Has Doubled in the Last 12 Month, Video Tweets Generate 10x More Engagement Than Text, Videos Are 6 Times More Likely to Be Retweeted, Videos With Less Text Get More Engagement than Videos With Lots of Text, The Third Most Popular Reason to Use Twitter Is to Watch Video, Video Use in Instagram Has Increased 80% Year-Over-year, 70% of Instagram Users Watch Videos on the Platform, Instagram Videos Generate 3 Times More Engagement That Photos, Instagram Stories Are 9 Times More Popular Than Snapchat Stories, 5 Million Videos Were Posted 24 Hours After Stories Were Introduced, 72% of Users Buy Products After Seeing a Video on the Platform, 75% of Users Take Some Action After Seeing a Branded Video, 65% of Ad Impressions on Instagram Come From Video, 51% of Marketers Use Linked In for Video Campaigns, LinkedIn is the Most Popular Social Media Site for Sharing Business Related Content, LinkedIn Video Campaigns Have an 82% View Rate. 69% of Consumers Think a Product Demo Would Help Them Make a Purchase Decision ((“5 Stats That Prove Ecommerce Stores Need Video.” Wyzowl, 2019, www.wyzowl.com/5-stats-ecommerce-needs-video/. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. 1 Criteria for Consumers to Make Judgement About a Business, 79% of Consumers Have Watched a Video Testimonial about a Product or Service, 4 Times More Customers Prefer to Watch a Video Testimonial Than Read a Text Review, 2 Out of 3 People Are More Likely to Buy After Watching a Video Testimonial, 37% Believe Video Testimonials Are More Reliable Than Business Pitches, 47% Sya Video Testimonials Are Preferable Because They Show how a Product or Service Works, Video Testimonial Can Increase Conversion Rates By 34%, 78% of Americans Are Familiar With VR Content, Only 28% Were Aware of VR Devices in 2016, The VR Market Will Reach $22.9 Billion By the End of 2020, Goldman Sachs Predicts the VR Market Will Be Worth $35 Billion in 2025, China and the US Spend the Most on VR Technology, VR Will Generate $150 Billion in Revenue in 2020, 37 Million VR Headsets Will Be Sold in 2020, 41% of Americans Would Try VR Given the Chance, 50% of Consumers Are More Likely to Buy VR Tech After Trying it Out First, 81% of Those Who Try VR Would Tell Their Friends About It, 44% of Those Interested in VR Are Between 18-35, 52% of VR Users Use VR Headset Peripherals, The Gaming Market Accounts for Half of All VR Software Sales, 77% of VR Users Want More Social Engagement, 41% Say of Business Leaders Say That Unfamiliarity of the Tech is the Largest Hurdle to VR Adoption, 22% of Business Leaders Say Cost Is a Major Factor Affecting VR Adoption, 52% of Companies Plan to Monetize VR Techn Via Subscriptions, Millennials Are the Most Likely to Buy a VR System, There Are Over 250 VR Apps on the Google PlayStore, 66% of Consumers Say They Want VR Shopping, 52% of Adults Say They Would Buy From a Brand That Has VR Over a Brand That Does Not, 360-degree Creatives Get 200% More Engagement Than Regular Photos, 360-degree Video Has a 46% Video Completion Rate, 360-degree Photos Have a 4 Times Higher Click-Through-Rate than Static Pictures, 90% of American Say 360-degree Video Is Better Than Normal Video, 360-Video Can Boost Total Earned Actions By 41%, 360-degree Video Can Boos Ad Purchases By 7%, 360-degree Video Ads Are 8% More Likely to Be Judged as Relevant, 360-degree Ads On Smartphones Have a 10% Purchase Lift Over Such Ads on PC, 98% of Viewers Think 360-degree Video Is More Exciting than Traditional Video, 41% of Consumers Like 360-degree Video Because It Gives Them a Way to “Demo” a Product, 60% of Consumers Want to See More Sports & Travel 360-degree Videos, 70% of People Aged 16-44 Are Familiar With AR, 60% of Americans Already Have Access to AR Tech Through Social Media, 46% of Americans Have an AR App But Don’t Realize It, 68.7 Million Use AR At Least Once a Month, The AR Market Will Reach $18 Billion by 2023, The AR Market Is Expected to Generate $70 Billion in Revenue by 2023, The Gaming Industry Is Expected to See the Most AR Growth, More Than 2.5 Billion AR Units Will Be Manufactured by 2023, Pokemon Go Generated $207 Million In Its First Month. Found inside – Page 155Interesting Facts á Digital marketing statistics reveal infographics are liked and shared on social media 3x more than any other type of content. (OrangeStar) á Articles with photographs receive 94% more views. Found inside – Page 248Over 80% of marketers use video marketing (Figure 14.7).4 • The majority of video is watched on social media using ... the most well-known site for 4Source: Render Forest https://www.renderforest.com/blog/video-marketing-statistics. Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness . Social media (94%), blog posts/short articles (80%) and email newsletters (74%) are the top three types of content B2C marketers used in 2018/2019. Video has quickly proven itself to be one of the most effective kinds of marketing campaigns. It uses social networks to foster … Facebook is the #1 platform where marketers plan to invest in the next 12 months, followed by YouTube and Instagram. Kolowich, Lindsay. Found insideJames “Mick” Andzulis, Nikolaos G. Panagopoulos, and Adam Rapp, “A Review of Social Media and Implications for the Sales ... Examples of Brands Using Live Video for Marketing,” Forbes, November 23, 2016, http://www.forbes.com/sites/ ... Here are 10 video social media marketing statistics to consider when looking at the impact of video on your business’ social media platforms. Found inside – Page 433marketing), and the other is “lower degree” marketing (e.g., social networks, brand communities). ... Another format is video ads, a topic we will discuss next. ... For statistics, see marketingcharts.com. Video ads appear all over the ... Salce, Melissa. Augmented Reality involves enhancing normal video with digital and interactive features. (Social Media Examiner) Facebook lives generate 10 times more engagement than traditional videos. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste. This may be because social media use is, basically, at saturation point. Lister, Mary. Found insideRetrieved June 26, 2017, from https://blog.hubspot.com/marketing/videomarketing-statistics#sm.000010xvdvkyzforzkj266b8hoy2g Peters, B. (2016). A Video Marketing Guide On Creating Engaging Content For Social Media. 2020, stormystudio.com/animation-video-marketing-stats-2020-survey-report/. Found inside – Page 304How Music Companies Brand and Market Artists in the Digital Era Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen ... Follett, A. “18 Big Video Marketing Statistics and What They Mean for Your Business.” Video Brewery, 2012. On Twitter, … Video marketing is a smart, cost-effective, and relevant way to reach a broad audience and generate a loyal brand following. Bencomo, Juan. Virtual reality has actually been around since the early 90s, but it has only been recently that tech has caught up to make it a cost-effective method of entertainment. “Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.” # – B2B and B2C marketers all over the world say video is the top 3 … Hubspot. Here are some interesting Snapchat statistics or Social media … Not only do leads generated through social … Tweet. 62% of businesses use, Promotional videos receive the least engagement online. “40 Twitter Statistics Marketers Need to Know in 2020.” WordStream, 14 Apr. 93% of brands got a new customer because of a video on social media. Videos can generate much higher engagement and conversion rates than just text or images, and the majority of businesses either have already or are beginning to incorporate video strategies into their marketing campaigns. Loras, Sophie. Last year alone, 2.46 billion people used social media of some kind, according to Statista. As of 2021, Facebook is still the most dominant social media platform however, TikTok has seen the fastest growth of all other social media platforms. Fun Facts. Some of the most common platforms marketers use for posting social media marketing videos and video ads are YouTube, Instagram, and Facebook. Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option. https://www.impactplus.com/blog/new-video-marketing-statistics 84% of B2B marketers use paid distribution channels (like Instagram, LinkedIn, Facebook, YouTube, and more) for content marketing purposes. Animation videos are a great way for companies to produce driving and engaging content that resonates with consumers. “Animated Explainer Video Style.” Switch Video, 17 Sept. 2018, www.switchvideo.com/animated-explainer-video-style/. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. are #1 way they discover new brands to buy from. According the same poll, 85% of marketers rank short-form videos as the most effective type of social media content in 2021 (HubSpot) 64% of marketers plan to invest more in short-form video in 2022. Found insideWe also need to consider the methodology of some research and how it defines social media marketing. A statistic that reads (something like) “more videos are shown on social media than other online platforms” for example, ... Sweeney, Erica. If you are going to succeed in the marketing landscape, your business needs to be taking advantage of video marketing and all of its capabilities. Events like conferences and showcases are a great way to build brand awareness. Found inside – Page 3887 video trends that will dominate in 2019 and beyond [Infographic], Social Media Today, viewed 07.09.2019, ... Biteable, viewed 08.09.2019, https://biteable.com/ blog/tips/video-marketing-statistics/. Hung, Y. W., & Higgins, S. (2016). Product demo videos can alleviate this concern. “Video Marketing Statistics for 2020 [Infographic].” Social Media Today, 30 Oct. 2019, www.socialmediatoday.com/news/video-marketing-statistics-for-2020-infographic/566099/. 7 Types of Marketing Videos and Their Objectives, 40+ Video Ad Templates for Every Business. “10 Video Marketing Statistics for 2020 [May 2020].” Oberlo, 1 May 2020, www.oberlo.com/blog/video-marketing-statistics. “Are Explainer Videos Effective? “How Video Is Reshaping Digital Advertising.” Twitter, Twitter, 2020, business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html. Learn more. (HubSpot) 82% of marketers repurpose content across various social media channels. January 10, 2018. 91% of Millennial Trust Online Reviews As Much As Friends and Family ((“Influencer Marketing Stats: 80 Influencer Marketing Statistics for 2020.” Influencer Marketing Hub, 9 Jan. 2020, influencermarketinghub.com/influencer-marketing-statistics/. FinancesOnline.com, 4 May 2020, financesonline.com/augmented-reality-statistics/. There’s been an explosion of growth in video on social media in recent years. “20 Impactful Statistics About Using Testimonials In Marketing.” Boast, 18 Feb. 2020, boast.io/20-statistics-about-using-testimonials-in-marketing/. To provide more insight, and help you map out your 2020 video strategy, the team from breadnbeyond have put together this massive infographic. Images come next, with 68% preference, and text posts come third (31%).��. 81% of Companies Want to Invest More in AR, 59% of Companies Want to Monetize AR Using Subscriptions, 39% of Industry Leaders Say That User Unfamiliarity and Technical Issues Are the Largest Worries for Adopting AR, 42% of Business Leaders Agree That Companies Will Focus On Creating More Social Experiences with AR, 70% of Tech Leaders Think AR Will Surpass VR In Revenue, 54% of Businesses Lack the Understanding to Implement AR Tech, 88% of Mid-Size Companies Are Already Using AR Tech, There Are Over 2,000 AR Apps on the Apple Store, AR Software Spending Is Expected to Increase 121.8% from 2017-2022, There Are Currently 1,816 AR-Listed Companies in the US, Facebook Itself Has Acquired More Than 11 AR Companies Since 2014, 48% of Consumers Would Be More Likely to Shop Somewhere If They Had AR Services, 32% of Retailers Plan to Implement Some Form of AR in the Next 3 Years, 49% of Executives Think AR Would Decrease Ad Blocking, 42% of Companies Use AR to Enhance Customer Interactions, 40% Of Companies That Use AR Do So to Train Customers on How to 8use Products, 49% of IT Leaders Say The Best Benefit of AR Tech Is Providing Real Time Information, AR-Based Training Is Expected to Be a $6 Billion Industry by 2022, Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018, 73% of Mobile AR Users Are Satisfied With Their Experience, 53% of Consumers Are Interested in Trying AR Within the Next Three Months, 71% of Shoppers Would Prefer to Shop With an AR Experience. “2019 Event Planning Industry Statistics: Eventbrite.” Eventbrite US Blog, 10 Dec. 2019, www.eventbrite.com/blog/event-statistics-ds00/. 91% of retail brands use a minimum of two social platforms; Social Media Statistics Summary 2021. Both actions are beneficial to any business with the increasing competition in … “5 Stats That Prove Ecommerce Stores Need Video.” Wyzowl, 2019, www.wyzowl.com/5-stats-ecommerce-needs-video/.). 57% of marketers used live video in 2019. We follow the data and tell you our genuine findings on any service or platform we examine. It’s no … On top of this, 95% of these marketers expect to increase or maintain their current spend on video marketing. 4. When asked about their social media use more broadly – rather than their use of specific platforms – 72% of Americans say they ever use social media sites. In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% … Mohsin, Maryam. ; 50% of Those 75+ Use Youtube .. … It���s time for you to take that chance and start creating unique and informative videos for your business. In the past, cost was one of the main things that prevented access to video marketing. 21% of consumers are more likely to buy from brands that they can reach on social media.
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