The return of "Lost Barrel" recalls Geico's push last year to air some of its most beloved ads of the past 20 years. Flexible pricing. It continues to be one of our most popular and best-testing spots, and we hope the playful Irish raconteur offers people a laugh and encourages them to get together, even if just virtually, for a glass of whiskey and to share their own tales.". “John Jameson was ahead of his time, setting a precedent for crafting one of the best and smoothest Irish whiskeys,” said Eis. Which is why, 240 years after the first barrel of Jameson Irish Whiskey was made, the brand is bringing back its iconic “Lost Barrel” ad as part of its “Legendary Tales” campaign. Notify me of follow-up comments by email. Print Producer: John LaFaso Jameson - "Lost Barrel" TBWA\Chiat\Day New York TBWA\Chiat\Day New York New York, United States Follow. The new campaign celebrates the heritage of Jameson Irish Whiskey through legendary – and at times, tall tales - to deliver some much-needed humour to 2020. This website uses cookies to improve your experience while you navigate through the website. ", Jameson - Lost Barrel (2009) My home lies on a ridge. John Jameson, who was actually native to Scotland and spent the majority of his life working as a sheriff clerk, saw the opportunity at the time and decided to jump right in, leaving his job behind in Scotland and taking on the world of distilling. Jameson Irish Whiskey is bringing back its iconic “Lost Barrel” ad as part of its “Legendary Tales” campaign. A Jameson Irish Whiskey commercial that shows the distiller's 18th-century founder chasing a barrel thrown overboard and battling a giant octopus resurfaces today, anchoring the brand's "Legendary Tales" holiday campaign. Effects: Framestore, London. Jameson Tall Glass - Pack of 2. To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor into … If there were ever a year that needed the spirit of John Jameson, the founding father of the world's best-selling Irish whiskey 1, it's this one.Which is why, 240 years after the first barrel of Jameson® Irish Whiskey was made, the brand is bringing back its iconic "Lost Barrel" ad as part of … By clicking “Accept”, you consent to the use of ALL the cookies. It tells the mythic story of Jameson Irish Whiskey founder John Jameson. In the great storm of 1781, a barrel of Jameson Irish Whiskey tumbled from a ship into the depths of the ocean. Incredible stock. Executive Producer, Media Arts: Matt Bijarchi Production Company: Biscuit Filmworks (Los Angeles) Here's the spot, "Lost Barrel," developed in 2009 by TBWA\Chiat\Day New York (still Jameson's lead agency) and director Noam Murro, edited just a tad for its comeback: To view this video please enable JavaScript, and consider upgrading to a web browser that "It's true, nostalgia has been a huge trend this year, and it inspired us to take a look back into Jameson's rich history," says Eis. John Jameson se dnes, 7.1.2011, na českých televizních obrazovkách vrhne do rozbouřeného moře, aby zachránil sud své milované whiskey. John Jameson was unwilling to let his beloved beverage go and heroically jumped overboard in a futile attempt to save it. Senior Executive Producer: Shawn Lacy Music: Human He went in after it, encountering a giant octopus along the way. In a broader sense, Jameson taps into a trend toward nostalgia in these Covid times. ‘Sine Metu’ (meaning ‘Without Fear’ in latin) is the Jameson family motto, awarded for their bravery in battling pirates in the 1500s. “Lost Barrel” will return on October 5th to kick-off the nationwide Legendary Tales campaign. Which is why, 240 years after the first barrel of Jameson Irish Whiskey was made, the brand is bringing back its iconic … This motto must have been the inspiration for young John’s move to Dublin to make his mark (and his Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Lost Barrel :60 (Open on the funeral of John Jameson, year 1781) Anncr. It's really not even close. Save my name, email, and website in this browser for the next time I comment. Advertising Agency: TBWA\Chiat\Day New York The campaign celebrates the heritage of Jameson Irish Whiskey through legendary – and at times, tall – tales to inject some much-needed humor into 2020. Andrew Eis, Jameson engagement director at Pernod Ricard USA, was speaking as the Irish whiskey maker unveiled its Legendary Tales campaign in … On a bright Tuesday morning, on October 5th 1740, John Jameson was born. (VO): John Jameson got caught in the great storm of 1781. Jameson Irish Whiskey Brings Back Iconic ‘Lost Barrel’ TV Spot The brand celebrates the extraordinary lengths for exceptionally smooth whiskey in campaign created by TBWA\Chiat\Day New York in 2009 If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. Chairman / Chief Creative Officer: Mark Figliulo Nostalgia—and John Jameson—can deliver on that. In the great storm of 1781, a barrel of Jameson Irish Whiskey tumbled from a ship into the depths of the ocean. In addition to the 11-year-old ad's revival, the push includes a social media content series exploring the John Jameson myth in words and pictures: "2020 has been an unexpected roller-coaster ride, to say the least, and if there were ever a year where the holiday season needed the legendary spirit of John Jameson, it's this one," says Andrew Eis, Jameson engagement director at Pernod Ricard USA. Win yourself a new cocktail kit while exploring the latest spirits to hit the mark, the best cocktails for every occasion, and in-depth features on your favorite bottles. Buffalo Trace Distillery Unveils 2021 Release Of Weller Full Proof And C.Y.P.B. In the great storm of 1781 John Jameson lost a barrel of his beloved whiskey. supports HTML5 video. Never miss a drop. (A barrel of Jameson’s whiskey is thrown overboard) Anncr. If the barrel was so important why he didnt fight the octopuss from the very beggining. At the center of Legendary Tales’ is the ultimate story of the “Lost Barrel,” which playfully dramatizes just how overboard John Jameson might have … Editorial House: Spotwelders $14.95. Jameson's Beloved 'Lost Barrel' Ad From 2009 Returns for the Holidays, Confessions of a Strategist Who Doesn't Like Strategy, Miller's 'Seltzer Launch' Is Actually a Cheeky Anti-Seltzer Stunt, How P&G Battled Racism Through a Trilogy of Powerful Ads, 2 Minutes With ... Armando Samuels, Creative Director at Deutsch LA, Razorfish Invents 'Obecity, USA,' a Fake Place With a Real Problem, 50 Movie Posters That Changed Entertainment Marketing, All I Want for Christmas Is This Tree Made of Jameson Whiskey Bottles, Anderson .Paak Joins Jameson in Trying to Save Neighborhood Bars. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. “I’d like to tell you how the legendary story of the ‘Lost Barrel’ truly happened, but I’m pretty sure I’m not allowed to, and would you believe me anyway?” asked Andrew Eis, Jameson Engagement Director at Pernod Ricard USA. But we didn't do it for the awards. "Hurricane" is set during the Great Storm of 1780 and displays the lengths Dubliners will … with a quarantine twist. Buy credits or subscribe today. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Creative Director: Jonathan Mackler ACD / Art Director: Anthony DeCarolis Enter your email address to subscribe to Spirited Zine and receive notifications of new posts by email. This is called the Angel’s Share and after more than 230 years, we reckon it’s their round. Executive Producer: Tommy Murov ... 2% of our whiskey is lost to evaporation every year. Jameson Irish Whiskey "Lost Barrel" on Vimeo We also use third-party cookies that help us analyze and understand how you use this website. Which is why, 240 years after the first barrel of Jameson® Irish Whiskey was made, the brand is bringing back its iconic "Lost Barrel" ad as part of … In its first 18 months the campaign helped Jameson own an incredible 72% of the Irish Whiskey category. The best in creativity delivered to your inbox every morning. ACD / Copywriter: Erik Fahrenkopf Required fields are marked *. Jameson: The Long Lost Barrel on Vimeo Join Head of Broadcast Production: Ozzie Spenningsby This category only includes cookies that ensures basic functionalities and security features of the website. Since then, Jameson has held its ground, working to become one of the top whiskeys in the world over the course of its more than 200-year history. The '80s icons Michael Bolton and David Hasselhoff appeared in recent ads for Panera and NJSoft's Fuser video game, while Budweiser refreshed "Whassup?" Four Pillars Bloody Shiraz Gin Returns For 2021, Keeper’s Heart Marries The Best Of Irish And American Whiskey Traditions, Here’s your Chance to be a Professional Cocktail Tester. To one side sits the neighborhood of Echo Park, on the other Elysian Park,…. Art Producer: Julia Menassa Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. (VO): And then... it had the nerve to go after his whiskey. Letter Press: Peter Kruty Here's the spot, "Lost Barrel," developed in 2009 by TBWA\Chiat\Day New York (still Jameson's lead agency) and director Noam Murro, edited just a tad for its comeback: Necessary cookies are absolutely essential for the website to function properly. The first commercial that launched the legendary stories of John Jameson. this content is for subscribers only. In a year when everyone could use a good story and an equally good bottle of Whiskey, the resurfacing of the beloved advert is a welcome sight. S nadhledem vypouštíme do … Jameson Irish Whiskey celebrates the extraordinary lengths for exceptionally smooth Whiskey in new “Legendary Tales” campaign. During the recent renovation of their Dublin distillery, our friends at Jameson discovered a 230-year-old barrel of whiskey distilled by John Jameson himself. $69.95. The campaign will extend online with content that demonstrates how the legend of John Jameson lives on, from the signature triple-distillation process still used today (true), to fighting off pirates (somewhat true), to chasing lost barrels into the sea (tale). John Jameson was unwilling to let his beloved beverage go and heroically jumped overboard in a futile attempt to save it. Producer: Katie Kempe-Smith https://dailycommercials.com/jameson-irish-whiskey-lost-barrel I don't quite understands why when Jameson meets with the giant octopuss his first reaction is to push the barrel to the bottom and save his life and then he reaperas like a great hero. These cookies will be stored in your browser only with your consent. If there were ever a year that needed the spirit of John Jameson, the founding father of the world's best-selling Irish whiskey1, it's this one. Big Peat Peatrichor Feis Ile 2021 Inaugurates Scotch Festival Season, Tanteo Tequila Launches Flavored Margarita Salts. You also have the option to opt-out of these cookies. If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. So pour a glass, or get inspired and watch Jameson's Lost Barrel, with everything you need to enjoy Jameson at home. During the Great Storm of 1781, he lost a barrel of his beloved whiskey into the sea. And though he will later grow to make one of the best Irish whiskeys in the world, he was nonetheless born a Scotsman, but as the saying goes, he became more Irish than the Irish themselves. But opting out of some of these cookies may affect your browsing experience. Executive Producer: Colleen O'Donnell Brand: Jameson; Country: United ... John Jameson: Advertiser: Pernod-Ricard: Brand: Jameson: Want to see all the credits ? "2020 also marks 240 years since the first barrel of Jameson Irish Whiskey was made, and we thought it was an opportune time to bring 'Lost Barrel' back. Jameson Irish Whiskey TV Commercial, 'Lost Barrel'. Producer: Scott Kaplan It is mandatory to procure user consent prior to running these cookies on your website. Editor: Brad Waskewich In 1780, John Jameson established a way of making Irish whiskey that we’ve been proudly sticking to ever since. He said goodbye to the crew and went in after it. David Gianatasio is senior editor at Clio Awards. We did it for the bottles of whiskey the clients would give us whenever we had a good meeting. To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor … "People are looking for things that make them laugh and feel good. (Jameson ties down his barrels of whiskey) Anncr. https://scotchwhisky.com/magazine/whisky-heroes/21560/john-jameson Jameson is the best-selling Irish whiskey in the world. At the center of “Legendary Tales” is the ultimate story of the “Lost Barrel,” which playfully dramatizes just how overboard John Jameson might have gone to deliver his smooth-tasting whiskey to the world. In the murky waters, Jameson came face-to-face with the mighty Kraken and met his untimely demise, that is, until he showed up to … “And while we aren’t battling sea creatures – at least on a daily basis – we’re still willing to go overboard for our whiskey each and every day.”, Your email address will not be published. Jameson Cocktail Kit. John Jameson went to extraordinary lengths for his beloved smooth-tasting whiskey and we’ve kept his fighting spirit alive. The campaign went on to win at D&AD, garner multiple One Show pencils and an Effie. "Hurricane." first barrel of Jameson Irish Whiskey was made, the brand is bringing back its iconic ‘Lost Barrel’ ad as part of its ‘Legendary Tales’ campaign. In the spot, the 18th century distiller, unable to part with one drop of his triple-distilled whiskey, jumps into a raging sea, battles a thirsty mythical octopus and returns safely back to shore, whiskey barrel in hand. If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one.Which is why, 240 years after the first barrel of Jameson Irish Whiskey was made, the brand is bringing back its iconic “Lost Barrel” ad as part of its “Legendary Tales” campaign. If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. Director: Noam Murro “Still, it is the spirit of this tall tale that captures the extraordinary lengths we still go to today so people can enjoy our smooth whiskey. Awards 4 10968. Jameson fights a giant squid for his whiskey. These cookies do not store any personal information. In a year when everyone could use a good story and an equally good bottle of Whiskey, the resurfacing of the beloved advert is a welcome sight. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Your email address will not be published. A Jameson Irish Whiskey commercial that shows the distiller's 18th-century founder chasing a barrel thrown overboard and battling a giant octopus resurfaces today, anchoring the brand's "Legendary Tales" holiday campaign. 31 million bottles … New Zealand Production Company: Cherokee Films (Auckland) Our ‘Legendary Tales’ campaign is designed to deliver a laugh while encouraging friends and family to come together, even if just virtually, over a whiskey to create their own tales.”. John Jameson man who could not leave a barrel of whiskey behind, fought off a sea monster, and showed up for his own funeral in his home of Ireland. 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