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20 Oct

how to add google tag manager in wordpress

Thats it! There are also many Google tag manager recipes … There are multiple ways to verify GTM installation on your website. Navigate to Settings >> DCO Insert Analytics Code from the left menu. Also, learn how to install Google Analytics tag to your Tag manager and test to see if everything is working in this complete guide for WordPress. © 2013–2020 WPEngine, Inc. All rights reserved. Posted in Analytics by Samantha Rodriguez. But Google Tag Manager is pretty deep in functionality and explaining the huge number of interface options goes beyond the scope of this post. Google Tag Manager is a tag management system. Fortunately, Google Analytics and WordPress work seamlessly together. 3. Install Google Tag Manager to configure and deploy tags, including tags from Google Ads, Google Analytics, Floodlight, and 3rd parties. To get started, first let’s create a GTM account. Learn the basics of Google Tag Manager, how to signup and add Google Tag Manager to your WordPress website manually and by using a Google Tag Manager WordPress plugin. Be the first to rate this post. You can either add the GTM container code directly to the website or install a GTM plugin. If you are new to GTM, you will have to create a new account. If you are adding a new Google Analytics account to your website, follow the steps below: Follow the steps here to create a new Google Analytics account, in case you don’t know how to do it. This is really meant for sites that incorporate scripts for a variety of purposes, not solely analytics. Follow the below article to set up goals, excluding spam traffic, filtering bots and creating multiple views for better reporting. Google Analytics for Beginners: Configuring Google Analytics. Click on the Google Analytics Settings drop-down, and click ‘new variable’ option. It’s time to make use of GTM to track visitor actions and drill down analytics data to understand user behavior on your site and drive them towards your business goals. You can do this independently, or set an override option. In set up container, enter container name and choose “web” since you are adding it to your wordpress website. How to Install Google Tag Manager for WordPress. Add a Version Name and Description, and then be sure your new GA tag is showing under Workspace Changes. 2. At a high level, the steps are: Create an account, or use an existing account, at tagmanager.google.com. Once Google Tag Manager is successfully installed, it’s time to install Google Analytics. Google Tag Manager(GTM) is a powerful tag management tool you can use to manage your analytics and marketing tags. We have already talked about excluding internal wordpress traffic in detail in a previous article, however, if you missed it, you can check it out here. To begin, head over to the Tag Manager home page and sign up (or sign in with your current Google Analytics account): Here, you’ll be asked to name your account (we recommend using your company name) and your Container. There are few WordPress themes that do not allow the addition of external code and if you have a WooCommerce site, you will have to add the GTM plugin for setting up enhanced ecommerce tracking. Click Tag type in the Tag Configuration box and select Universal Analytics: You’ll also need to configure the Google Analytics Settings. When connected to your website, it can collect user data including demographics and behavior, so you can better understand (and cater to) your audience. However, in some cases, this doesn’t work. After creating your account, navigate to admin, & click property settings, Copy the tracking ID displayed under the property settings, Enter the tag name as ‘GA Pageview – All Pages’, Click on the tag configuration, and select universal analytics as the tag type. Get started today! In this article we will see how to add Google tag manager to this wordpress article. At this point, you’ve successfully added Google Tag Manager to WordPress. This is a great option for those who only need a ‘basic’ installation, or who aren’t technologically savvy. The Google Tag Manager (or GTM) is the best way to include scripts in your WordPress installation. Once you’ve gotten a feel of it, you may want to explore tracking revenue or maybe even talk to us to figure out a more customized plan for your needs. bottom) code. +1-512-273-3906 To drive targeted traffic to your website, and to keep the traffic you currently have, it’s important that your site caters to your audience’s needs. One is with the use of plugins, and the other is without. There are also many Google tag manager recipes that you can use, but that is beyond the scope of this article. To be able to benefit from this tool, it is necessary that you know the right way to install it on your website. When used with WordPress, you can very easily add Google Analytics (and other Google products) to your website. To begin, go back to your Tag Manager account and click New Tag: You’ll now have two separate boxes: Tag Configuration and Triggering. Keep this window as it is and open your WordPress dashboard in a new tab. In this post, we’ll explain what Google Tag Manager is and the benefits of using it. If you are one of those confused WordPress users, you are about to be taught the right way to install Google Tag Manager on your WordPress site. This means it’ll continue to work for you, even as your site grows. Create a Google Tag Manager Account. Steps to add Google tag manager to wordpress-. Installing Google Tag Manager in WordPress is a simple three-step process. Instead of adding the tracking code to header.php directly, insert it into the head section via a function. When it comes to WordPress, most site owners become very concerned about where and how to add the GTM tracking code. This requires some HTML knowledge, but it’s not difficult. This means it’ll continue to work for you, even as your site grows. Once again return to your website, and paste this code right after the opening element: Click Update File and you should see a confirmation appear. Install the Google Tag Manager container snippet. Google Analytics is a web analytics service that launched in 2005. This is where Google recommends placing the code: Alternatively, placing the code at the end of your HTML will mean it’s executed after all other code on the page. By implementing what you learn on your website, you can then improve user engagement and boost traffic. If you don’t know the best way to use Google Analytics then you might end up with inaccurate reports. now you have successfully added Google tag manager to your wordpress site. Click on the update button to save changes. Your first choice should be to add the GTM code without using a plugin. In fact, once it’s set up, you don’t even have to add analytics code to your site. Build faster, protect your brand, and grow your business with a WordPress platform built to power remarkable online experiences. Google Tag Manager(GTM) is a powerful tag management tool you can use to manage your analytics and marketing tags. To enter your code snippets, you’ll need to access your WordPress dashboard. That’s it – you’ve successfully added Tag Manager to your WordPress site! 7am–7pm CST. Perhaps best of all, Google Tag Manager is a scalable solution for all websites, especially enterprise-level sites. To be able to benefit from this tool, it is necessary that you know the right way to install it on your website. One of the easiest ways to add Google Analytics to WordPress is with plugins. Go to your wordpress dashboard and install the google tag manager for wordpress plugin (, Go to settings-> Google tag manager -> enter your GTM ID and click save. You’ll also learn how Google Analytics and Tag Manager work effortlessly together, and how to install both on your site. Another possibility to add Google Analytics to WordPress without a plugin is to use the functions file. Learn how can you integrate Google Tag Manager without a plugin in WordPress. Tag Assistant will display all the tracking codes added on your site. To optimize your website even further, consider WP Engine’s managed hosting plans. Now you have successfully added Google Tag Manager & Google Analytics to your website. On the pop-up window, enter the variable name as ‘GA Tracking ID’, and paste the tracking ID you copied earlier in the Tracking ID field. By the end of this article, you will be able to set up GTM on your site correctly and have it ready to be put to use. This plugin makes it simple to install Google Analytics on each page of your website (with the plugin’s tracking component), and will also help you to read the collected data: While there may be the easier options, they aren’t always the best. Google Tag Manager for WordPress can add each dataLayer variable as a Google Ads remarketing custom parameter list. Blacklist & Whitelist Tag Manager tags and variables. As such, it’s a great option for beginners: Another popular plugin choice is Google Analytics Dashboard for WP (GADWP). Follow the steps detailed below to create a new GTM account. Once that’s configured, move onto Triggering. You’ll need both of these as you next implement Google Tag Manager into your site. Use the second plugin on any WordPress site you have. Copy the second code and paste it right after the opening body tag. If you cannot find the header.php file, look for index.php where you can see the head and body part of your website. This isn’t actually an error, after adding anything in your GTM container, this will disappear automatically. From one location, you can add, change and remove scripts without touching your site. Click on the ‘triggering’ option under the tag configuration and select the ‘All Pages’ default variable. You can reach out to him through chat or by raising a support ticket on the left hand side of the page. WP ENGINE®, VELOCITIZE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc. WP Engine Launches DevKit to Offer Best Developer Experience in WordPress Today, WP Engine Announces $132M in Annual Recurring Revenue, Google Analytics Dashboard for WP (GADWP), adding Google Analytics’ tracking code manually. After installing this extension, open your website in a new tab. Let’s take a closer look at both options. In simplest terms, Google Tag Manager is a system that manages JavaScript and HTML codes used for tracking and analytics. Adding the Google Analytics Universal tag and triggering it in the right pages; Submitting all of the changes you have made to your Google Tag Manager container; So, here it goes: Creating the Google Analytics Tag and the Tracking ID Variable in Google Tag Manager. This is a browser extension used for testing and debugging Google tracking codes. The other way to add Google Analytics to your website is through adding Google Analytics’ tracking code manually. Add this plugin, if you have a WooCommerce store and want to set up Google Analytics enhanced ecommerce tracking with GTM. The recommended method is to verify with Google Tag Assistant. So – now that you have Google Tag Manager installed, you can learn a whole lot more about the interface in this Moz article.

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