Google Analytics Reports for Data Analysis & Optimization. Not only will it help them track the success of their online businesses, but it will also give you the opportunity to lengthen your professional relationship with them by offering analytic reporting and optimization services. By understanding which campaigns lead to the greatest amount of transactions or revenue, your client has additional data—aside from open and click-through rates—to optimize their email marketing efforts. By using landing pages within Google Analytics reports as your primary dimension, you’re able to make a manual assessment of what content or keywords could be driving your organic traffic, as well as what pages could use some extra SEO love. Avinash’s goal with this report was to organize key … Most ecommerce owners will, at the very least, implement a fundamental search engine optimization strategy with the goal of boosting organic traffic to their store. Ecommerce data for each acquisition channel is broken down to total revenue, average order value, and conversion rate. Visitor Acquisition Efficiency Analysis Report. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. You might also like: How to Use Google Analytics to Improve Your Web Design Projects. Luckily, you can help solve this problem by setting up some simple, custom reports when you hand over their store. The report helps identify which hours of the day, days of the week, and combination of both lead to their highest levels of sales. That way, even your least analytical client can get a quick snapshot of what’s working and what isn’t in regards to their online business—without having to be a Google Analytics pro. Turn on the. Google Ads Overview Report See a custom, highly visual presentation of your paid search performance with this dashboard using Google Ads data. Custom Google Analytics reports are one of the most powerful tools in Analytics. Shopify uses cookies to provide necessary site functionality and improve your experience. Google Analytics benchmarking traffic channels. This report will show your clients how their customers are landing on-site and what channels are contributing the most revenue to their business. This post will help you get off on the right foot with Data Studio by providing you with 21 sample reports that you can copy and use. Below are five simple Google Analytics reports that will help give your clients extra insight into their online businesses and will take you mere seconds to set up. Google Analytics provides some great preconfigured reports to work with, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. One account. They’ll understand how user behavior differs based on device, as well as what acquisition sources are driving the most profitable customers based on device. However, some of your clients will be completely unfamiliar with Google Analytics, and opening their dashboard without direction could leave them feeling intimidated. Feel free to alter them as you see fit to meet your clients' specific needs. This report uses the default Google Analytics channel grouping to measure your data against your industry. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community. Tips for delighting and retaining clients, Pricing and payments tips for your business, Everything you need to push creative boundaries, Success stories of those who build on Shopify, Your guide to Liquid and theme development, Tips and tricks for building Shopify Apps, Your guide to the world of affiliate marketing, 5 Simple Google Analytics Reports for Your Clients [Templates], How to Use Google Analytics to Improve Your Web Design Projects, How to Choose the Right A/B Testing Strategy for Your Clients, 73% of consumers use more than one channel, Why Every Shopify Store Needs a Marketing and Sales Funnel, Once you’re signed into their Google Analytics account, click, Enter your post-checkout page as your destination (normally, this is your payment confirmed or thank you page). The Device Comparison report includes two views that allow your clients to better understand the differences between their mobile and desktop customers. This information presents an opportunity for them to run special marketing promotions during these periods to increase traffic, as well as sales. This would allow you to have multiple tabs to have different visualization types in one report. The way people shop online is changing. If you want the full picture of your client’s SEO efforts, couple this report with an SEO-specific tool like SEMrush or Moz. Get design inspiration, development tips, and practical takeaways delivered straight to your inbox. The Time of Day/Day of Week Transaction report offers your clients a detailed view of their past week of sales. Google Data Studio is a great tool for creating customizable web analytics reports.
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